§ 110660 Misbranding False Labeling

• •Food labels must tell the truth about what's inside.
• •If a label lies or tricks you, the food is considered 'misbranded'.
• •This rule helps make sure you know what you're really eating.

A box of cereal says it has '100% real fruit' on the front, but when you read the small print, it actually has very little fruit and mostly sugar.

This cereal is misbranded because the label is misleading. It makes you think there's lots of fruit when there isn't.