§ 59917 Major Marketing Program Amendments

• •A 'major amendment' changes a marketing program to help sell more products.
• •It can add new ways to sell or remove old ways.
• •The goal is to reach more people and sell in more places.
• •This can include teaching people about the product or promoting it in stores.

A group that sells oranges wants to sell more.

They might make a 'major amendment' to their marketing plan. This could mean starting to sell oranges in schools or making ads to teach kids why oranges are healthy. This helps them sell more oranges in new places.