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HomeFinancial CodeDiv. 7Ch. 1Art. 4§ 18060 Thrift Certificate Advertising Disclosure

§ 18060 Thrift Certificate Advertising Disclosure

Financial Code·California
AI Summary·Official Text·Key Terms·Related Statutes·References
AI SummaryVerified

§ 18060 Thrift Certificate Advertising Disclosure

This law says that an industrial loan company can’t mention its ownership or ties to another company in ads unless the ad also shows that same ownership info in the same size and prominence, even if the other company promises to back the thrift certificates.

Key Takeaways

  • •Ads can’t mention ownership or affiliation without also showing it equally clearly.
  • •If another entity guarantees the thrift certificates, the guarantee must be shown as prominently as the ownership reference.
  • •If the other entity doesn’t guarantee the certificates, the ad can’t imply they will back them.

Example

A bank that belongs to a larger financial group wants to put up a billboard that says "Part of ABC Corp" to attract customers.

The bank must also display "ABC Corp guarantees our thrift accounts" on the same billboard in a size and prominence that matches the "Part of ABC Corp" text. If they don’t, the ad is not allowed.

AI-generated — May contain errors. Not legal advice. Always verify source.

Official Source
View on CA.gov

§ 18060 Thrift Certificate Advertising Disclosure

(a) Except as provided in subdivision (b), industrial loan company which issues thrift certificates shall not use any thrift advertisement which refers to the industrial loan company’s ownership by, or affiliation with, any other entity unless the advertisement also discloses in as prominent a manner and as large a type size as the referenced ownership or affiliation was stated, whether or not the owner or affiliate so named guarantees thrift certificates issued by the industrial loan company. (b) (1) Subdivision (a) applies to an insured company when the other entity guarantees the thrift certificates issued by the insured company. (2) Subdivision (a) does not apply to an insured company when the other entity does not guarantee the thrift certificates issued by the insured company and the advertisement referring to the insured company’s ownership by, or affiliation with, the other entity does not state or imply that the assets or reserves of the other entity may be used to guarantee thrift certificates of the insured company. (Amended by Stats. 1986, Ch. 1011, Sec. 2. Effective September 23, 1986.)

Last verified: January 11, 2026

Key Terms

industrial loan companythrift certificatesthrift advertisementownershipaffiliationguarantees

Related Statutes

  • § 18055 Loan Advertising Truth Rules
  • § 18056 Industrial Loan Advertising Restrictions
  • § 18057 Industrial Loan Advertising Restrictions
  • § 18058 Investment Certificate Insurance Claims
  • § 18061 Loan Advertising Rate Disclosure

References

  • Official text at leginfo.legislature.ca.gov
  • California Legislature. Financial Code. Section 18060.
View Official Source