§ 78832 Winegrape Market Research

Food and Agricultural Code·California

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Key Takeaways

•Market research is about studying how to sell wine and grapes better.
•It includes looking at what customers like, how to advertise, and how to sell more.
•This helps businesses understand the best ways to promote and sell wine and grapes.

Example

A winery wants to sell more bottles of wine.

They can do market research to find out what kinds of wine people like, where they buy it, and how to advertise it. This helps them sell more wine.

AI-generated — May contain errors. Not legal advice. Always verify source.

Official Source

View on CA.gov

§ 78832 Winegrape Market Research

“Market research” means any investigation, development, analysis, or implementation of information relating to the marketing of winegrapes, wine, and winegrape products including, but not limited to, trade practices, consumer trends, promotion, sales, and advertising. (Added by Stats. 2005, Ch. 597, Sec. 1. Effective January 1, 2006.)

Last verified: January 23, 2026

Key Terms

market research motion selling winegrapes information investigation development implementation

References

Official text at leginfo.legislature.ca.gov
California Legislature. Food and Agricultural Code. Section 78832.

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Key Takeaways

Example

Key Terms

Related Statutes

References